This is so good I have to share. In the industry I work in, we often talk about the influence of viral videos. This is technically not a viral video but a tv commercial by Ministry of Community Development, Youth and Sports (MCYS) in Singapore. With a great thing called youtube, I get to watch amazing commercials like this halfway across the world. Warning: tissues needed, I sobbed like a mofo watching the 3 minute video.
The second one is a less touching commercial, but it's pretty sweet still.
Another ThinkFamily video
6 months ago